ManoMano : Achat en ligne bricolage, rénovation et jardinage

Popularity index： Update time： 2025-11-18
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ManoMano is a leading European online marketplace focused on DIY, home improvement, and gardening products. Here is a detailed English introduction to it:

Basic Information
- Founding and Headquarters: Established in 2013 in Paris, France, the platform was co-founded by Philippe de Chanville and Christian Raisson. The name "ManoMano" translates to "hand in hand" in both Spanish and Italian, embodying the collaborative spirit between the platform, sellers, and customers.
- Market Reach: It operates in six European countries, namely France, Belgium, Spain, Italy, Germany, and the United Kingdom. By now, it has four offices, including two in Paris, one in Bordeaux, and one in Barcelona.
- Scale: The platform boasts over 3,600 seller partners and hosts more than 10 million products. It attracts 50 million monthly unique visitors across its operating markets and serves 7.3 million active customers. In July 2021, it achieved unicorn status with a valuation of $2.6 billion.
Core Business & Platform Features
- Diversified Product Range: Its product categories are comprehensive, covering electricity, plumbing, hardware, indoor and outdoor furniture, tools, gardening equipment, swimming pool supplies, lighting, building materials, paint, and bathroom fixtures. It caters to both DIY enthusiasts and professional tradespeople.
- Dual Platform Layout: In 2019, it launched ManoMano Pro, a specialized B2B platform for construction professionals and tradespeople. This platform streamlines the procurement process and cuts down administrative work for professionals, and has since expanded to all six of its operating markets. For individual consumers, it provides a one-stop shopping experience, from product selection to project completion.
- Professional Customer Support: It has a team of experts called "Manodvisors", most of whom are retired hardware store staff or DIY lovers. These experts offer personalized online advice to customers to address the technical challenges encountered in home improvement projects. Additionally, the platform features a live chat service, enabling users to consult experts anytime.
- Logistics and Transaction Security: It launched a customized logistics service named Mano Fulfillment in 2018, which has been rolled out in France, Spain, and Italy, with plans for further expansion. To ensure transaction security, it holds customers' payment funds in an escrow account at BNP Paribas. The funds are only released to sellers after customers confirm satisfactory delivery.
Operational Advantages and Development Strategy
- Technological Empowerment: It uses proprietary algorithms tailored for DIY products and customers, which helps with efficient traffic acquisition and accurate product recommendations. It also cooperated with mparticle, a customer data platform, to integrate customer data from its website, app, and marketing channels for more personalized user experiences.
- Seller Support: It has set up a Chinese team to provide Chinese sellers with services such as pre-sales consultation, product catalog sorting, and logistics support. It also offers flexible cooperation terms without mandatory contract periods, allowing sellers to terminate partnerships at any time. Many Chinese sellers have achieved remarkable sales results on the platform, with some exceeding 1 million euros in sales within a year of joining.
- Corporate Values and Social Responsibility: Its core values include ingenuity, boldness, and responsibility. It is committed to sustainable development, such as promoting diverse and inclusive workplace culture, encouraging sustainable consumption through home renovation products, and developing a more eco-friendly business model. It also releases annual ManoImpact reports to showcase its progress in environmental and social initiatives.
Auxiliary Services
It has a mobile app that offers exclusive promotions, real-time order tracking, and a favorites list function. The app also provides free delivery for eligible orders under specific conditions. Besides, the platform runs seasonal sales events during Cyber Monday and Black Friday, and even offers student discounts, helping customers save more on their purchases.

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ManoMano : Achat en ligne bricolage, rénovation et jardinage

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