CTE China Toy Expo - Comprehensive Toy Trade Platform

Founded in 1986, China Toy and Juvenile Products Association (CTJPA) is the only nation-wide non profit trade association representing the interests of Chinese toy and juvenile product industry. The registered members of CTJPA consists of toy and baby product manufacturers from more than 30 production hubs, distributors / retailers from 330 major cities of China and multinational toy companies from the U.S, Europe and Japan.

Our Mission
CTJPA is dedicated to providing effective support that caters to the needs of its diverse membership, fostering international trade cooperation, and promoting the sustainable development of China's toy and juvenile products industry.

What We Do

Foster Industry Standards

As the Deputy Chair of the National Technical Committee for Standardization and CCC, CTJPA take a leading role in formulating and reviewing national safety standards for toys and juvenile products. Additionally, we collaborate with the Certification and Accreditation Administration of the People’s Republic of China (CNCA) to enhance the effectiveness of CCC certification, ensuring product safety and compliance.

Drive Global Business Connections

Leveraging its expertise and extensive network of suppliers and buyers, CTJPA acts as a bridge between high-quality Chinese toys and baby suppliers and global buyers. We provide 365-day online business matching and organize trade shows to facilitate business connections.


Provide Market Intelligence

CTJPA publishes market reports and statistics to highlight industry trends and insights. These widely circulated reports include the China Toy and Juvenile Products Industry Report, China Licensing Industry Report, Consumer Behavior Report, Department Stores Retail Report, Import & Export Statistics Report, and Value of Play.


Foster Innovation

Since 2010, CTJPA’s Annual Creative Design Contest has attracted over 40,000 participants from more than 1,000 design institutes and colleges. This contest has become a platform for producing high-quality design work and discovering new design talent for the industry. The CTJPA Innovation Awards brings together professional judges to evaluate and recognize creative works.