TUNE Partner Marketing Platform | TUNE

As one of the first cloud-based SaaS platforms to support affiliate marketing, our mission has evolved since our founding in 2009. Today, we support the growth of every performance partnership that marketers and their teams want to manage. In the past few years, affiliate marketing has expanded and evolved into a larger category called partner marketing. This category includes traditional affiliate marketing, but also includes business development relationships, influencers, content publishers, networks, and many other kinds of partnerships.

We believe that every business can benefit from better technology to manage marketing partnerships. And we believe this need extends beyond advertisers and affiliate programs. Ad networks, agencies, and publisher businesses are also managing partnerships at scale. TUNE’s partner marketing platform is designed to support the unique needs of these business models and make it easier for each to work with the others. This is why TUNE has never and will never compete with these models. Instead, we strive to open new opportunities for all of our customers to connect, integrate, and customize their partner marketing relationships.
 
Above everything else in our values and DNA, we are builders. Product and engineering efforts have lead our innovation since the founding of TUNE. We are obsessed with solving today’s problems for our customers, and eager to determine the problems of tomorrow. We do this by listening closely, thinking deeply, and constantly pushing new releases — and ourselves. Our goal is to be the fastest evolving, most flexible, and by far most scalable platform available, and through doing so, empower every one of our customers to find partner marketing success.

A Brief TUNE History
The first TUNE product was launched in 2009. We called it HasOffers, because it was a white label solution that allowed anyone to manage their own offers for affiliates and partners to promote. In the following years, hundreds of new and existing companies built their business on our platform, making HasOffers the most adopted SaaS solution for affiliate and publisher networks.

In 2011, TUNE invented and launched Attribution Analytics, the first SaaS solution for measuring the performance of mobile app campaigns. Among other firsts, our team introduced the industry to the concept of app install campaigns, and created the first mobile postbacks for tracking and attribution purposes. By 2013, Attribution Analytics had skyrocketed to become the industry standard, counting hundreds of the world’s largest brands and mobile app advertisers among its users.

Fast forward to 2018, when TUNE’s Attribution Analytics product was acquired by Branch, a Silicon Valley company solving the cross-platform mobile experience. The acquisition reformed TUNE around the core HasOffers product and refocused our team and our efforts on developing the existing platform into a complete partner marketing platform. In 2019, we retired the HasOffers name to bring us closer to this new mission.

And the market noticed. In 2020, TUNE was acquired by Constellation Software. Constellation’s business strategy is to acquire and hold investments to create sustainable growth and profitability. This change in ownership only furthers TUNE’s promise to enable both advertisers and networks to flexibly manage their marketing partnerships.

Today, TUNE delivers a truly technology-first solution for every business in the partner marketing industry. And we’re not stopping there. We are dedicated to building the world’s best platform for advertisers and networks. Our company keeps this as our singular focus for innovation, now and as we look toward the future of performance marketing partnerships.