Outbrain Direct Response to Maximize Your ROI

Outbrain Direct Response (ODR) by Teads uses years of performance expertise to boost ROI across the open internet, combining unique reach, contextual insights, and predictive AI technology.
Outbrain Direct Response is a subsidiary of the new Teads. Visit Teads website to discover how it delivers elevated outcomes, from branding to performance.

Outbrain is a renowned content discovery and native advertising platform that connects businesses with engaged audiences across the open internet. Here is a detailed introduction:
Basic Information: Founded in 2006 by Yaron Galai and Ori Lahav, Outbrain is headquartered in New York City. In 2021, it went public on the NASDAQ. As of 2022, the company had approximately 850 employees and generated revenue of $992 million.
Business Model: Outbrain generates revenue through a pay - per - click model. It displays content and ad feeds on publishers' websites or mobile platforms. Advertisers pay Outbrain for each click on their ads, and a part of this revenue is shared with the publishers.
Core Technologies and Features: It uses AI and machine - learning technologies to analyze 海量 data, including 17+ years of consumer interest and intent data. This enables it to predict moments of engagement and recommend articles, slideshows, blog posts, photos, or videos to readers with high precision. Outbrain's DSP (Demand - Side Platform) is the world's first multi - channel DSP built for engagement and performance, allowing advertisers to buy optimized advertising across display, video, and native placements on the open web.
Services for Advertisers and Publishers: For advertisers, Outbrain offers various ad formats such as context - powered video, high - impact display, and seamless native ads. It helps them achieve better marketing results, including maximizing attention, increasing return on ad spend (ROAS), and driving more conversions. For publishers, it provides sustainable monetization solutions, reliable revenue through direct demand, and tools for audience development, helping them enhance user engagement and loyalty.
Market Influence: Outbrain has a wide - reaching influence. By 2019, its promoted articles could be found on 108,121 websites. Global 知名 brands like CNN, ESPN, and Business Insider have used Outbrain to successfully promote their content, increase website traffic, and enhance brand influence. In 2025, Outbrain completed the acquisition of Teads, forming a new company also named Teads. The combined entity has an excellent coverage ability, reaching 96% of open - web users, and directly connecting with over 10,000 high - quality media environments.